Coworking is Global
Coworking grows around the world. Having started with just 14 small offices back in 2007, today Coworking is a huge growing trend that cannot be stopped.
All big cities around the globe have Coworking offices, and they are getting new ones almost every month! Statistics show that the largest Coworking markets are China and India. Other high demand areas are Canada, South and Central America, Eastern Europe and Russia, as well as parts of Africa. The U.S. and European countries have positive but slower trend. Compared to overall global growth rate, they grow at around 15% per year.
Who offers Coworking Spaces?
The market is opened for any company that has unused or low-usage real estate space. Those companies tend to convert this space into Coworking offices where they equip them with furniture suitable for Coworking aimed at meeting the various customer needs. Types of Coworkign spaces range from floating desks (also known as hot desks), dedicated desks, meeting rooms, shared or private offices, to whatever else you can imagine. Some companies become very creative with their Coworking spaces and create all kinds of relaxed atmosphere that includes bean chairs, hammocks and anything in-between.
We see some very large companies like WeWork or Regus offering Coworking spaces all over the world. But also there are a lot of small companies that provides different Coworking style of relation for the customer, different events and activities like ‘DevHub’ or ‘Make Lemonade’ in Toronto. These tend to be more specialized and some of them target specific niche of customers such as startups, developer community, agile community, or even musicians.
Image in this paragraph shows Regus Liberty Village office.
Coworking tends to revolve around community creation. In fact, when a company that provides Coworking spaces is able to instill a sense of community in its users, it may become very successful and profitable without much marketing. Creating a community around Coworking allows companies to benefit from word of mouth marketing where not a single dollar is spent on marketing strategies.
Companies providing Coworking Spaces are also focusing on creation of online communities using social media outlets. There, they benefit from fostering conversations among their followers, shares and likes which also helps them grow their visibility and increase customer base.
Image in this paragraph shows Tech Space Coworking Office.
Done right, Coworking can be a profitable business.
Share with us, what you like or do not like about Coworking?